Our client was preparing to launch a new technology product through their first major outbound marketing campaign. They needed a sales intelligence solution that would help them build a list of of prospective customers. The team had specific roles to target and they wanted a resource that would help them identify companies with specific software components in their tech stack.
See how our customers are benefiting from RelPro and RelPro Data Services.
Professionals in Sales, Business Development, Relationship Management and Marketing are benefiting from RelPro’s relationship intelligence, every day. Their common goal is to establish and deepen relationships with Senior Executives, Board Members, Business Owners and other corporate decision-makers.
RelPro customers :
- find contact details on 33% more target executives than using any one of their existing sources ,
- identify the senior executive they are looking for rather than hundreds of people with the same “senior-sounding” job title,
- discover valuable relationship insights 4x faster than through browsing the web,
- receive email alerts on people that are more relevant and accurate than other popular alert services, and
- discover actionable connections to targeted companies through the relationship networks of their colleagues and contacts
See how we’re helping businesses find new connections, uncover hidden opportunities and close more deals, more quickly.
Learn how Untapt is using RelPro to boost their prospecting and lead generation process
The data in our client’s CRM didn’t have information on these new customers contacts – in the C-Suite or in specialized roles. Without the capability or capacity to take this on internally, our client outsourced this project to RelPro for accelerated access to the relationship intelligence they needed.
CMO Outsources Lead Generation to RelPro Experts, Increasing Lead Quality & Volume, Enabling Team to Focus on Campaign & Downstream Process Improvements
With plans for rapid expansion and new funds from investors, our client hired a new Chief Marketing Officer (CMO) whose first priority was to establish a firm foundation for growth through a reconfigured marketing and sales process. In particular, the CMO wanted to make the sales team proactive and focus their time on pursuing leads qualified through outbound marketing campaigns rather than wait for leads to materialize through their website or spend time hunting for them.
High-Quality Relationship Intelligence Powers National Mid-Market Business Development Initiative to Achieve Growth Goals
One of the world’s largest banks came to RelPro for intelligence on Commercial Banking prospects and customers for a major new business development initiative aimed at nurturing deeper relationships with high-level financial decision-makers on their list of targeted mid-market firms.
A leading global financial services focused on global trading activity processing trillions of dollars of security transactions on a daily basis worldwide wanted to establish a strategic dialog with its 30 top strategic accounts. They knew they needed to engage a more senior level of executive and that their CRM and existing data would not enable them to do this.
A large pharmaceutical company was looking to further penetrate their top strategic accounts by gaining intelligence on key executives and finding new connections within these companies. They had made some progress with a few contacts, but wanted to accelerate these key relationships. Their sales operations team initiated a relationship analysis and assessment to better understand their key contacts and find new ones.
A mid-size enterprise software firm had challenges getting the most from its marketing budget. Their sales and relationship management teams attended multiple industry tradeshows, but had trouble quantifying their impact. They wanted to campaign to attendees before events – and better prioritize leads. In addition, the chief marketing officer wanted to model the best-performing prospects and customers to find more like them, and to make relationship intelligence accessible to sales and relationship managers.
Relationships are the foundation of private equity – our client’s COO wanted their firm to have a systematic and scalable approach to “connect the dots” and source relationship intelligence relevant to target acquisitions. The client had relationship data in multiple files and systems – and a great deal of relationship knowledge it was not sharing internally. Its origination analysts spent hours and used multiple external sources to find contacts and context, yet these were not consistently shared with each other, since they were done in a one-off fashion.
The CEO of a cyber risk solutions company wanted to improve visibility into its relationships with Fortune 500 companies – those that the firm had relationships with, and those that were not serviced by the firm. The chief marketing officer wanted to assess their go-to-market sales and marketing approach for improved new client acquisition and cross-sell opportunities, especially with C-suite executives.